Since we started talking about animation and cartoons being on television in its infancy, I figure I could add to this by including an element that is just as important and historic, but very relevent to this subject: The TV identifications’ (or station ID’s for short). These were just simply friendly reminders to you, the viewer know what network you are watching (NBC ,CBS, ABC, as well as the defunct network DuMont TV and NET, predecessor to PBS).
Here are some from the 1950’s
DuMont TV Network, an early attempt at a “fourth network” long before FOX came along,aside from the “Big Three” (NBC,CBS,ABC), but was short-lived.
What I just showed you was the ID’s when TV was still presented in black and white. By the mid to late 50’s and well into the 60’s, the networks began presenting in color. These ID’s became more animated, and loaded with lots of color! Once again, these were friendly reminders to you the viewer what network you were watching, only this time, the announcer would tell you the program you are about to watch is presented “in color”, much like the same way later on in the 1980s with “Presented In Stereo- Where Available” and today with “Presented in High Definition Where Available”.
Collection of Network IDs. Mind the wacky beginning and end!!
NBC: This where they got the nickname “The Peacock Network” from
NET & PBS
Update: Blog Spicemen #2
I have uploaded some clips of the network color logo’s in actual use as lead-in’s to some TV shows shown in color at the time:
Here is actual footage of the NBC peacock for “In Living Color” in use. It dates from 1959 and was used as a lead-in to the “Fred Astaire Show” Chrysler Corporation sponsored the program, hence all the Chrysler cars paraded around the screen.
Here is a 60’s CBS color logo in use as a lead-in to the Carol Burnett Show, also with the show’s intro in animation as well.
Here is the ABC color logo in use as a lead-in to Batman, with Batman’s intro in animation as well.